Account Coordinator, New York, NY
Responsibilities:
•Rapidly acquire a thorough understanding of Collective Media’s offerings, reporting analysis, competitive advantages, resources and processes and articulate them persuasively to prospects and customers
• Support sales team and account management on all facets of client relations and service including reporting, client conference calls/meetings and campaign analysis/reporting
• Provide continued feedback and analysis for direct response campaigns, inclusive of optimization suggestions and recommendations
• Maintain strong relationships with advertisers to ensure long-term success
• Manage new and existing client campaigns to successfully meet and exceed client performance expectations
• Share expertise and advise clients on new campaign ideas to generate continued results
• Work with sales, account management and ad operations to ensure client satisfaction
• Manage the flow of insertion orders, creative tags and pixel requests
• Participate in industry events and conferences
• Work on special projects of strategic importance at the direction of management
Requirements:
• Passion for digital media a must
• Understanding of the online advertising industry from either ad sales or media planning perspective a must
• Strong understanding of direct response marketing objectives, inclusive of media math, optimization techniques and CPA/ROAS campaign objectives
• Strong quantitative background
• Very strong analytical and problem solving skills, including high level of comfort with Excel; enjoy working with numbers
• Intelligent, outgoing individual with interpersonal skills and work ethic
• Excellent business writing, training, communication, organizational and presentation skills
• Ability to work independently, while being open to direction and guidance
• Familiarity with ad serving and online ad research tools (RTB platforms, DART, comScore, AdRelevance, Ad Database) a plus
• Comprehensive experience with MS Office a must
• Bachelor's degree from accredited university
All interested and qualified applicants should send their resume to jobs@collective.com and reference the job title in the subject line.