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Collective Discusses AMP® Platform's New Engagement Metrics and Above-the-Fold Targeting
Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its "network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks."
Collective's SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform's new tracking capabilities with AdExchanger.com. -
Collective Debuts Universal Engagement Metrics as Part of it's AMP® Platform for Publishers and Advertisers
Collective, a leading media and technology solutions company for online display advertising, today announced the addition of new ad engagement reporting capabilities for AMP 3.0, its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks. The new features enable advertisers and agencies to measure and report on user engagement for every display ad, not just the small fraction served by rich media companies.
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Andrew Kraft, SVP of Technology Sales and Client Services quoted in AdExchanger
Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has "re-written DFP" (Susan Wojcicki's words at this week's IAB event) and believes it is offering more reasons than ever to park large publisher inventory with... warning acronym change... was: DART For Publishers... now: DoubleClick For Publishers.
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Collective CEO quoted in MediaWeek
Pitching Self Regulation. Joe Apprendi, CEO of Collective believes that the more upfront the industry is about even the simplest forms of ad targeting, the more comfortable consumers will become with the entire concept of behavioral targeting, making it easier to employ more sophisticated techniques.
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Collective Expands Senior Staff in Product Management and Sales
Collective, a leading media and technology solutions company for online display advertising, today announced that Jason Bigler, formerly of Conductor, Inc. and Ray Colwell, formerly of Transpera, have joined the company’s rapidly growing teams in product management and sales.
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Collective Launches Enhanced Video Advertising Network Built on AMP® Audience Targeting Platform
In a move that’s expected to improve the lives of online media planners everywhere, Collective, a leading media and technology solutions company for online display advertising, today launched the newly enhanced Collective Video, an online video network capable of targeting in-stream video ads down to the individual Web user, using AMP, Collective’s advanced display advertising audience targeting platform.
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Collective Media, YuMe Enhance Networks
Collective Media—which operates the ninth-largest ad network in the U.S., according to comScore--has enhanced its Collective Video offering by allowing buyers to utilize the company’s rich collection of audience data, just as they do with display ads.
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Collective CEO, Joe Apprendi quoted in MediaPost
Will Google pull out of China? Joe Apprendi, CEO of Collective, which focuses on display advertising, not search, believes Google's bluffing and wouldn't think about giving up the projected $3 million in Internet spending for search and display advertising in China.
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Collective Nominated for ASPY Award
Collective was nominated in the Best Customer Service for 2009 category of the seventh annual ASPY awards at the iMedia Agency Summit in Scottsdale, Ariz., on Tuesday.
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Collective & OggiFinogi Launch Online Video Advertising Platform for TV Marketers
Collective, a leading media and technology solutions company for display advertising, and OggiFinogi, a video and rich media specialist, today launched an online video advertising platform that gives TV marketers a scalable and measurable way to reach targeted audiences on the Web.
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