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Ad Age: Does your ad network know you are gay?
Advertising Age discusses targeting and privacy with Collective CEO, Joe Apprendi. Can advertising get specific without getting personal?
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Come Undone - Collective CEO Quoted in MediaPost
Collective CEO, Joe Apprendi is quoted in MediaPost article on the roles of ad networks as audiences move further away from content.
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Can Science Save the Banner?
Collective CEO, Joe Apprendi sees advertisers relying less on site content and more on buying audiences and data directly.
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Collective named among top performing advertising networks in 8th Annual Myers Survey of Advertising Executives on Online Sites and Sales Organization Attributes
Collective, Undertone Networks and ValueClick Media offer advertisers the greatest value for the investment among 40 emerging online websites and ad networks, according to the newly released 8th Annual Myers Survey of Advertising Executives on Online Sites and Sales Organization Attributes.
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AdSafe announces Collective as premium partner in their 2010 list of strategic network partners
AdSafe Media, a market leader in preventative brand protection, has included Collective among its list of key strategic partners for its Content Rating System and Brand Safety Firewall initiative. This expansion signals an ongoing initiative by industry leaders to provide brand-safe display advertising to agency and brand advertisers.
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Collective Discusses AMP® Platform's New Engagement Metrics and Above-the-Fold Targeting
Last week, Collective announced new engagement metrics capabilities for AMP 3.0, its "network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks."
Collective's SVP of Tech Sales & Client Services, Andrew Kraft, discussed the platform's new tracking capabilities with AdExchanger.com. -
Collective Debuts Universal Engagement Metrics as Part of it's AMP® Platform for Publishers and Advertisers
Collective, a leading media and technology solutions company for online display advertising, today announced the addition of new ad engagement reporting capabilities for AMP 3.0, its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks. The new features enable advertisers and agencies to measure and report on user engagement for every display ad, not just the small fraction served by rich media companies.
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Andrew Kraft, SVP of Technology Sales and Client Services quoted in AdExchanger
Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has "re-written DFP" (Susan Wojcicki's words at this week's IAB event) and believes it is offering more reasons than ever to park large publisher inventory with... warning acronym change... was: DART For Publishers... now: DoubleClick For Publishers.
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Collective CEO quoted in MediaWeek
Pitching Self Regulation. Joe Apprendi, CEO of Collective believes that the more upfront the industry is about even the simplest forms of ad targeting, the more comfortable consumers will become with the entire concept of behavioral targeting, making it easier to employ more sophisticated techniques.
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Collective Expands Senior Staff in Product Management and Sales
Collective, a leading media and technology solutions company for online display advertising, today announced that Jason Bigler, formerly of Conductor, Inc. and Ray Colwell, formerly of Transpera, have joined the company’s rapidly growing teams in product management and sales.
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