• cm_logo_tagline_PMS-with-TM[1].jpg

    Collective Launches Enhanced Video Advertising Network Built on AMP® Audience Targeting Platform

    In a move that’s expected to improve the lives of online media planners everywhere, Collective, a leading media and technology solutions company for online display advertising, today launched the newly enhanced Collective Video, an online video network capable of targeting in-stream video ads down to the individual Web user, using AMP, Collective’s advanced display advertising audience targeting platform.

  • MediaWeek Logo.gif

    Collective, YuMe Enhance Networks

    Collective—which operates the ninth-largest ad network in the U.S., according to comScore--has enhanced its Collective Video offering by allowing buyers to utilize the company’s rich collection of audience data, just as they do with display ads.

    Read Article
  • pagetitle_news.gif

    Collective CEO, Joe Apprendi quoted in MediaPost

    Will Google pull out of China? Joe Apprendi, CEO of Collective, which focuses on display advertising, not search, believes Google's bluffing and wouldn't think about giving up the projected $3 million in Internet spending for search and display advertising in China.

    Read Article
  • logo_imc_hdr.jpg

    Collective Nominated for ASPY Award

    Collective was nominated in the Best Customer Service for 2009 category of the seventh annual ASPY awards at the iMedia Agency Summit in Scottsdale, Ariz., on Tuesday.

    Read More
  • Oggifinogi

    Collective & OggiFinogi Launch Online Video Advertising Platform for TV Marketers

    Collective, a leading media and technology solutions company for display advertising, and OggiFinogi, a video and rich media specialist, today launched an online video advertising platform that gives TV marketers a scalable and measurable way to reach targeted audiences on the Web.

    Read More
  • jApprendi_news.jpg

    Digital Dollars & Sense: Behavioral Targeting

    Online advertising is shifting from a focus on impressions to a new found emphasis on audience. Underpinning that shift is behavioral targeting, proclaimed by some as the "holy grail" of online advertising. Joe Apprendi, Collective’s CEO will be joining a panel of industry thought leaders to explore the state of Behavioral Targeting November 19th at this invite-only event presented by Battery Ventures.

    Read More
  • tTapin

    Todd Taplin Joins Collective as Chief Revenue Officer

    August 11, 2009 Todd Taplin Joins Collective as Chief Revenue Officer

    Collective, a leading online advertising and technology solutions company for display media, announced the addition of Todd Taplin as Chief Revenue Officer.  Taplin, the former Vice President of New England and Canada Sales at Yahoo!®, will be responsible for Collective’s revenue growth and sales strategy for the company’s Collective Network® and Collective Direct™, as well as furthering competitive market positioning in the category.

    Read More
  • billy.jpg

    Collective CEO Joe Apprendi Named Ernst & Young Entrepreneur Of the Year® 2009 Award Winner in Metro New York

    Collective, a leading provider of media and technology solutions for online publishers, agencies and advertisers, today announced that Founder and CEO Joe Apprendi has received the Ernst & Young Entrepreneur Of The Year® Award in the media category for Metro New York.  Now in its 23rd year, the award recognizes those who are building and leading successful, growing and dynamic businesses.

    Read More