Adexchanger.com writes about the findings from Collective's 2010 Display Advertising Study, noting the continued growth in audience-centric media buying and the surprising use of click stream metrics in assessing campaign performance.
News
Adexchanger.com writes about the findings from Collective's 2010 Display Advertising Study, noting the continued growth in audience-centric media buying and the surprising use of click stream metrics in assessing campaign performance.