Brand Protection
Trust (but verify)

Proprietary Personifi® Content Monitoring platform

Providing a safe environment for brands has been a hallmark of Collective since our inception, which is why we are deploying some of the industry's most rigorous quality control standards to ensure that our client’s advertising runs only where it should.

First, we only run with premium, tier-one publishers and we test the integrity of our networks daily, using our proprietary Personifi Content Monitoring platform.

Second, we automatically compare ad tags against an internal “white list” before serving creative.

Third, we are working with the leading third-party ad verification services - DoubleVerify, The Media Trust and AdSafe – to monitor our campaigns and report any issues

And fourth, we are one of the only ad networks that exclusively serves ads through DoubleClick’s DART for Publishers, the industry-leading ad-serving platform. DART has many safeguards in place to prevent click fraud and other shenanigans.

Don’t trust your campaign to just any advertising network or (worse) an open trading platform. Run with someone you can trust.
 

BRAND PROTECTION QUICK FACTS
  • 5,000,000 sites
    Blacklisted by Collective (and only 16,000 whitelisted)
  • ¿Habla usted Personifi®?
    Personifi analyzes pages based on context in multiple languages, not just keywords, ensuring a safer environment.
  • 200,000 categories
    Personifi can classify web pages in more than 200,000 categories.